Most business leaders agree that training is one of the most important aspects of developing talent within a company.

Nevertheless, many companies don’t fully realize the effect training can have on their ability to attract and retain talent. Training is often seen as an obligatory activity needed to bring employees to the minimum level of preparedness for their job. With the right shifts in mindset, however, employee training can be so much more than that.

Great training programs can make companies much more attractive by offering a dynamic environment in the workplace. These programs can retain high-potential talent and keep them engaged throughout their entire time with the company, resulting in a flourishing business. Here are some reasons why great employee training may be the missing ingredient in the recipe for your company’s success.

Training Isn’t Just a Starting Point

As Harvard Business Review notes, it’s an employer’s job to ensure that their talent keeps learning and developing job-related knowledge throughout their time with a company. This provides a hint as to why some companies’ training procedures fail them: a divide between the employer’s and the employees’ perceptions of training.

Modern employees expect their job experience to be dynamic. They expect training is less a separate, sit-down experience and more an experience that occurs during most of their day-to-day operations. Hiring managers often see training as a way to get an employee to the minimum qualifications of a new job. Career- focused employees, however, are eager to learn at all times, not just during the short period after they’re hired.

Employees Who Learn New Skills Are Happier in Their Jobs

Training has also been shown to be a significant factor in employee retention. Employees who constantly learn new skills in their jobs are more engaged and in turn, more satisfied with their career direction. Employees who don’t learn new skills often get

bored and may no longer feel that their company has anything to offer, increasing employee turnover.

Some companies don’t have the luxury to continuously present opportunities for their employees to learn new skills. This doesn’t mean, though, that they have no recourse when it comes to improving employee satisfaction. Cross-training — the practice of learning some or all the responsibilities of an adjacent position — is an in-house training opportunity that can create a more versatile and engaged workforce.

Great Training Programs Can Attract Top Talent

High-potential employees seek jobs where they have ample opportunity to learn and grow, rather than stagnate. Companies can take this a step further to ensure that they’re attracting top talent with every new job posting.

Training Procedures Can Shift the Burden of Hiring

Everyone entering the job market in various industries is familiar with the paradox of entry-level jobs that call for two or more years of industry experience. Companies that hire based on this antiquated notion of “job preparedness” are missing out on high- potential employees.

A great training programs does away with this paradox, allowing hiring directors a larger pool of talent to draw from. Hiring managers can bring in great candidates who might not have the requisite experience, confident that they can be trained to a higher

potential than middling candidates who do have the experience called for.

Do you need to attract and retain high potential employees to your organization? Providing a culture of ongoing training IS the secret sauce to attracting and retaining high potential employees. provides generational training virtually and live through our Multi-Generational Institute (MGI). We also customize training for every level in your organization.

Contact or call (404) 692 – 5355 to get started right away!